Ever since Cleopatra made red lipstick from crushed carmine beetles, women around the world have been experimenting with rouging their lips. But it wasn’t until 1923 that the swivel lipstick tube was introduced. The right shade of lipstick can brighten up any day, and any outfit, whether it is pale pink, bright fuchsia or coral. And for cosmetics lovers everywhere, July 29 is the perfect day to try out a new color, as it is National Lipstick Day. In celebration of 91 years of lipstick as we know it today, we have rounded up a few of summer’s hottest shades.