I’m having a bit too much fun with silly holidays lately. In case you’re wondering, today is National Lipstick Day, which may sound a bit frivolous until you realize that makeup was once forbidden for most of society. There was a time when it was considered appropriate only for certain professionals, such as actresses – and prostitutes.
But by the middle of the last century, lipstick was worn by most women and increasingly by teenage girls. During WWII it was actually considered patriotic for women to wear red lipstick. (Check out more fun makeup facts in my book Hello Gorgeous! Beauty Products in America ‘40s-‘60s, which will be reissued later this year.) In the recent past, glossy lips are become more and more popular. Yet according to Yahoo, in the last two years there have been 17 times as many searchers for “lipstick” as for “lip gloss.”
A few other popular lipstick-related searches on Yahoo include:
- How to get lipstick out of clothes
- What color lipstick makes teeth look whiter
- How to make your own lipstick (Hint: Crayons are involved.)
Yahoo users are also searching for lipsticks named after flavors, such as Bare Escentuals Spiced Rum Lipstick, Clinique Black Honey Lipstick, and Milani Sangria Lipstick.
If you’re looking to update your lipstick look, keep this in mind: Although corals, reds, and pinks are very popular this summer, they really don’t look great on everyone. Ease into brighter colors by wearing a stain or tinted balm.
- Revlon Color Stay Moisture Stain in Cannes Crush offers a more muted pop of color. ($9.99, Walgreens)
- Almay Color + Care™ Liquid Lip Balm in Lilac Love looks pretty intense in the tube, but actually goes on as a slightly tinted, highly moisturizing balm. (In fact I’m pretty obsessed with all of the colors in this line for those barely made-up days). ($6.49, Ulta)
If nude tones are more your thing, try for colors that include a hint of tint that matches your skin tone or mimics sun-kissed skin.
- Elizabeth Arden Beautiful Color Moisturizing Lipstick comes in a luxe gold tube meant to bring to mind the famous Red Door design. Golden Nude is a slightly peachy, slightly cider tinted shade that looks best on bronzed faces and stays on all day. ($25, ElizabethArden.com)
- Colorscience Sunforgettable Lip Shine with SPF 35 protects lips from harmful rays while adding a hint of color. Try Rose for a slightly pinky nude, flattering to most complexions. ($25, ColorScience.com)
- And if you’re feeling extra indulgent, treat yourself to Cle de Peau Beaute Extra Rich Lipstick which seems to almost magically make lips seem softer and pouty with a single application. The 107 is a mauvey pink that is anything but girlish. But since it’s on the pricey side, it’s best saved for special occasions. ($40, Barney’s, case sold separately).
Hoping for a longer-lasting look? Merle Norman Multi-Benefit Liquid Lipcolor launches early next month and boasts a richly pigmented, whipped texture which seems to combine the best of lipstick and gloss. ($15, at Merle Norman counters in August)
Rachel Weingarten is a noted and quoted style expert, personal brand consultant and former celebrity makeup artist. She’s a co-founder of becausestyle.com and the author of three non-fiction books including Ancient Prayer, out 9/14. Tweet with her @rachelcw or like her new page on Facebook. Need help style-stalking your favorite celebrity look? Write to Rachel at [email protected]